Having high website traffic is a key to business grow. People look for each and every information in the Google. In this post I will try to show you the tips to improve your SEO so you can get more traffic to your website. Followings these 5 tips could be helpful when struggling with low website traffic.
1. Know the questions your visitor asks
Google is all about questions. People ask Google everything every day. If we do not know something then we are not looking for the information, we are “Googling it” instead. If you want to be found, you have to know the questions user asks. Once you know the questions you prepare the answers. By giving the right answers you care of positive user experience. Google will appreciate it by giving you better positions in the Google Search results.
How you could find these questions? There is a lot of free and paid tools over the Internet. In my opinion the best place in the Internet where you can find the questions are: Google Trends. Ahrefs Key Words Explorer tool, and BuzzSumo. Please also check my article: What is content marketing? Complete guide for beginners
Developing a content which is not answering the questions users ask could be a waste of time. It is really important to know the questions before you start developing the content.
2. Website loading speed matters
Good SEO is about two things. Proper website optimization and positive user experience. You could have a website optimized well, but with negative user experience Google will not rank your website higher. It is really important to take care of both these things.
What is positive user experience? Positive user experience is everything that helps your website user feels better. It could be:
- Fast website loading
- High-quality content
- Great web usability
- Understandable URLs
- And so.
If a user finds your website in the Google and the website loading takes a lot of the time, then Google will rank your website lower. Also, if the user asks Google for “the best SEO tips” and it finds your website then you have to answer this question with your website content. If the user is satisfied with the answer, then Google will rank your website higher. In other way it could be difficult for you to reach the top position in the Google search results.
10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors.
Everything starts with the speed of your website loading. Be sure that the website is loading fast.
3. Use understandable URLs
This is another thing that improves positive user experience. Your URL may be long but if it’s clear for the user, then it will be clear for the Google search engine too. Clear URLs may boost your website traffic for sure. Just look at the URL of this article. Is it okay? Of course, it is.
Stay away from the URLs like this: https://www.bbc.com/news/business-51644033
It is important that URL match the title of the website content. If the content is about “how to improve SEO”, then the URL should be like: domain-name.com/how-to-improve-seo. An URL like this: domain-name.com/howtoimproveseo12345 could be difficult to read and you do not gain “a point” for a positive user experience.
Remember to always use hyphens. Google does not read underscores.
4. Use different title and meta description for each page
This is another way to improve positive user experience. Each page of your website is different and has different content. On these grounds you cannot use the same meta description and the same title for each page. If you set up different titles and different meta descriptions for each page you will gain two valuable things that will improve your traffic. First you gain more Google trust by taking care of positive user experience. Beside you will improve your Google indexation. Each page is indexed separately. It is more predictable that you will be found if you have multiple values in meta description and title, than having the same value on each page instead.
And finally, once you take care of the multiple titles and meta descriptions you will avoid duplicate content. Google really does not like when somebody duplicates content. Trust me you do want to receive a penalty from Google.
5. Build a proper content structure
Google reads your website like a table of contents. First Google looks at the title of your website and the description. Then Google looks for headings and finally Google seeks for the content in each paragraph. It is really important that your content is properly organized. If the website title is about “SEO tips to boost traffic” then the content should answer to this question. Content structure should match the website title and meta tag description. Try to use only one H1 heading which should be similar to the website title. If you have keywords in H2 headings, then make sure that the content in each paragraph has similar keywords included.
A lot of website does not care of proper content structure. This is really wrong because it affects positive user experience.